The Label “Colourful Villages of Cyprus” was formed having in mind the principles of sustainability and how to best apply them in a traditional village setting.  It aims at developing a new culture in the villages in relation to the importance and value of preserving and enhancing their special identity, their natural wealth and their cultural heritage, while promoting a bundle of benefits for the local communities.  We thus aim to promote agrotourism activities and stays as well as nature and culture tourism, by enriching the visitor’s spectrum of activities through authentic and unique experiences and by reinvigorating the traditions that spread across the Cypriot countryside. We also aim to increase awareness and the number of visitors, both Cypriot and foreign to these beautiful, lesser known villages.